One of my dreams has always been to open a coffee shop and up until the last 2 years, I always felt that Starbucks had cornered the market. I don't believe so anymore. As a result of some serious crucial mistakes on their part, Starbucks has lost a lot of money and resources. Not resources in the terms of money but in terms of well educated employees with a vast wealth of coffee knowledge. This news and the fact that three of the west coast's more famous coffee house institutions are moving to NYC and opening up their own roasting plants, has made me more interested in opening up my coffee shop than ever.
Today as I went into one of my favorite stores, I was greeted by a friend of mine who told me that I left the company at the right time. She went on to inform me that moral is really down adn that hours are being cut, assistant managers are being let go, and so the staff is feeling the burden of cramming in work that was normally done during a shift at off peak hours. I expect to find a few more less enthusiastic Starbucks employees and a lot dirtier appearence at many of their locations here in NYC. It seems that Starbucks is falling behind on what everyone else is doing. Instead of just tightening the ship and going back to basics, they are attempting to pull rabbits out of hats and make the company successful by launching new product lines and revamping old product lines which they have been told are not successful.
Expect to find new tea offerings in your local Starbucks stores, as sources have told me that you will be seeing a revamp of the entire TAZO Tea line. One of the biggest disappointments to me, is the news of a new Chai product to be launched by Starbucks which will alter this customer's favorite non-coffee based beverage. I love the Chai as it is currently offered and would hate to see it change.
If Howard Schultz is truly listening to what people want he will realize that keeping a consistant product is most important for people. That is the number 1 reason that I frequent Starbucks locations. By losing District Managers who have had more than 8 years with the company, and by eliminating assistant manager position, you are causing there to be huge opportunities for inconsistent beverages to be made along with a breakdown in communication and education of all new and current Starbucks partners. Starbucks was always a fun place and that is why so many young talented, well educated individuals worked there. Not because they were slackers, but because it was a place where they could have pride in what they do, and share their knowledge of coffee and tea and feel like they are impacting people's lives. Many young artists, poets, and writers all work at coffee shops and I am afraid that they will end up not being able to afford supplies or resources for their work, because their hours will be cut this winter season.
Labels: Chai, Coffee, Independant, Starbucks, Tazo